2. Get to know your audience


You’ve started to network online but may still feel nervous about promoting yourself. You’re not confidently owning your new direction. You’re afraid you might get a question you can’t answer.

Do you know who you like to work with?

  • Brainstorm what types of companies you’d like to work for
  • List 30 companies you like to work with

Do you know what your audience is struggling with?

  • Develop user personas
  • List questions they might have about your service
  • Research what are their pain points
  • Diarise updating quarterly

Well-being / mindset

  • Watch video on abundance mindset

Other courses to look out for:

How to set your rates

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